2nd International Forum for Legal Services Promotion
The International Forum for Legal Services Promotion organized by the newspaper “Law Practice” was held in the Kiev hotel Premier Palace on December 4th for the second time. Mikhail Tsventoukh, the Executive Director of Interlegal, took part in the seminar.
This event gathers, first of all, partners of law companies and internal/external advisors upon the issues of marketing and public relationship at the law market. Moreover, both national and foreign experts in law business promotion, experts of Ukrainian and international ratings, listings and references, editors of national and foreign business publications and TV-channels, representatives of public PR organizations were invited at the Forum. This year the following four sessions were proposed to the participants: trends of law business development and promotion; involvement and retention of clients; communications: internet-activity, media, events, networking; internal communications and HR; investments in marketing and recognition at the market. In their presentations reporters shared their practical experience in difficult conditions of the modern legal market of Ukraine. Having made conclusions upon the Forum, participants enjoyed the ceremony of awarding best law companies in 2014. A small cocktail party was a pleasant final of the Forum for Legal Services Promotion 2014.